Six times a day, without fail, prayers are offered to the gods. In the temple, rituals are done on a weekly, monthly, and fortnightly basis. The annual festivities begin in the Tamil month of Vaikasi, which runs from May to June when the Vishnu dasavatharam is staged. All of the festivals held here are important, but the fourteen-day Brahmotsavam is the most renowned. The primary god is lavishly decked, conveyed in a chariot, and paraded around the temple during this period. During the Tamil calendar month of Maasi, a ten-day float festival is conducted (mid-February to mid-March). The festivals of Krishna Janmashtami, Navratri, and Vaikuntha Ekadasi are also widely observed here.